It is the symbol of municipal power. is a cultural aspect that extends to many villages in Extremadura and Portugal. Almost all of those that remain have a historical origin linked to the beginning of the seigniories.
Some were used as punishment posts, which were known as picotas, but the roll had a purely symbolic function, identifying the town with the category of Villa, either royal or lordship.
It dates from the end of the 16th century, when Deleitosa obtained the title of Villa. specifically on April 22nd, 1370.